18 Jan Queer as folk: just how matchmaking app Her try promoting an international area
Published by Eric Johansson on Monday, 10 Oct 2016. Submitted in Scaling upwards, Interview
When Robyn Exton launched a dating application for gay females, she performedn’t anticipate how it would also changes physical lives all over the world
Robyn Exton had been on a purpose. Outfitted with green fluorescent tights, a white vest and a holster around this lady waistline with a container of alcohol dangling from each cool, she dashed between categories of ladies in nightclubs. Leading them to trim directly into discover this lady around roar on the audio, Exton stated: “i've a new application known as Dattch if in case you register now you’ll see a totally free try of tequila.”
Brief for “date catch”, Dattch got the pre-cursor to Her, the dating software for queer, bisexual and homosexual ladies that's now coordinating everyone around the world. A lot of that achievement is generally related to Exton’s daily escapades in 2013, marketing shots for signups. “We had gotten the first 1,000 people that ways,” she says.
Creating guaranteed financial support and technological knowhow, Exton ended up being leftover making use of test of marketing and advertising the application, which will be just how she discovered herself frequenting London nightclubs slinging photos of tequila in return for signups. But this wasn’t the only real strategy she had right up the lady case. “We used to choose pleasure festivals where they use those gross porta-potties that constantly run out of wc paper,” explains Exton. Not merely one to miss a chance when it presents itself, she simply stapled flyers on toilet tissue goes and given all of them out in the queues.