06 Nov Insights From Redesigning A Contemporary Dating App: Coffee Meets Bagel
Mixing love and technology is really a concept that is relatively new in the usa alone, dating software consumption went up from 11per cent to 33per cent in the last 7 years. One software available in the market, currently intended for more daters that are serious is Coffee Meets Bagel. I instantly noticed some ways that the UX and UI associated with application may be enhanced to emphasize its USPs better.
Why Do Users Pick Coffee Meets Bagel?
CMB seemingly have used a instead anti-tinder/anti-swiping stance, advertising it self being an application to get more severe daters. The ‘smart algorithm’ just shows users a wide range of matches per which picks up on their preferences and makes better recommendations based on that day. Appropriately, almost all of the users on CMB are millennial professionals that are working.